The Seller
Why trust-based selling beats pressure, and how to measure your starting point.
Sound familiar?
You're great at the work. Selling it is another story.
- You spend your evenings writing quotes, then hear “we'll think about it.”
- You end up competing on price and your margin disappears.
- Follow-ups happen when you remember, which means rarely.
- The whole sales process lives in your head, so you can't hand it to anyone.
The truth
Your price isn't the problem. The way you sell is.
Homeowners don't buy the cheapest quote. They buy from the contractor they trust. This program shows you, step by step, how to become that contractor at every visit, and how to turn it into a system someone else can run.
The method
The 7-step sale
- 01
Qualify
Five phone questions that keep you off the road for tire-kickers.
- 02
Listen first
Let the customer describe the problem before you say a single price.
- 03
Inspect & measure
Wheel, tape, photos, square footage: the proof that builds trust.
- 04
Recommend honestly
The right job, even when that means “not this year.”
- 05
Price last
Present the price after the value, ideally on site, in writing.
- 06
Defend value
Answer the 8 objections you hear every week without discounting.
- 07
One follow-up, then spring
One clean follow-up, then a spring call-back list that keeps paying.
Run your numbers
What is a better close rate worth to you?
2extra jobs per month
$35,000extra revenue over a 7-month season
1jobs to pay back the program
Illustration only. Your results depend on your market, your pricing and how you apply the method.
Everything you get
What's inside
The 7-Step Sale
Seven lessons with word-for-word scripts, checklists and examples.
The Engine
Your numbers, your pipeline and the weekly routine that turns selling into a system.
Your First Estimator
Who to hire, how to pay them, and a day-by-day 30-day training plan.
The Toolkit
Phone script, inspection checklist, quote template, objection cards, follow-up messages and a pipeline tracker.
This is for you if…
- You own a small paving, sealing, roofing, landscaping, concrete or exterior renovation business.
- You (or one person) run the estimates and want a higher close rate at better prices.
- You want to hire or train someone to sell without losing quality.
This is not for you if…
- You want high-pressure closing tricks.
- You're looking for someone to generate leads or run ads for you.
Your guide
Built in the field, not in a classroom
Created by Jean-François Daigle: over 20 years in construction and infrastructure, including commercial diving and site supervision, and about ten years as an estimator and project lead in asphalt paving and sealing, paver maintenance, epoxy floors and Mar-Tex concrete finishing.
He runs around 300 inspections and estimates every season for residential, commercial, institutional and municipal clients, closing about 75% of qualified appointments, on contracts worth several thousand dollars.
His method is simple: listen first, recommend only what's needed, price last, follow up once. Customers ask for him by name in their reviews. This program puts that method on paper so you can use it, and teach it.
Launch offer
The Contractor Sales Engine
- 13 lessons + the complete Toolkit
- Word-for-word scripts and checklists
- 30-day training plan for your first estimator
- Pipeline tracker (Google Sheets / Excel)
- English and French versions included
- Lifetime access and all future updates
Regular price after launch : $2,997
Launch price · 50% off
$1,497
Pays for itself with your first extra signed job.
🔒 Secure payment by Stripe · Instant access
30-day action guarantee
Go through Part 2 and use the method on your next estimates. If within 30 days of purchase you don't think it was worth it, email us and we'll refund you in full.
Questions
How is it delivered?
Right after payment you get instant access to the members area, plus an email with your personal access link.
Is it videos?
Version 1 is written lessons with scripts and downloadable tools you can use the same day. Video walkthroughs are being added and are included at no extra cost.
My trade isn't asphalt. Does it apply?
Yes. The method is built for any contractor who visits a property, measures, and quotes: paving, roofing, landscaping, concrete, fencing, decks, exterior renovation.
Are taxes included?
Applicable sales taxes are calculated at checkout based on your location.
Can my estimator use it too?
Yes. Part 4 is designed so you can hand it to a new hire as their training program.
Your next season starts with your next estimate.
Get instant access · $1,497 →✓ One extra signed job and the program has paid for itself.